BYU partners with PV3 for stadium naming and NIL support
BYU has signed a long-term deal with PV3 Enterprises. The company will name the Cougars' stadium field and support athletes' NIL programs.
Why it matters
The partnership provides financial backing and branding opportunities for BYU's athletics program.
stadium field renamed
PV3 Enterprises will have naming rights to BYU's stadium field under the new agreement.
athlete support expanded
Athletes will now have access to an NIL program through PV3 Enterprises.
Common questions
what does the partnership include?
It includes stadium field naming rights and an NIL program for athletes.
when was the deal announced?
The partnership was announced on Friday.
Sources
- BYU announces strategic partnership with PV3 Enterprises, including NIL program for athletes Yahoo Sports · sports.yahoo.com
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