F1 teams adopt wellness brands in 2026
Three F1 teams have signed wellness partners this year. Brands now appear alongside traditional sponsors in paddock branding.
Why it matters
Wellness brands are gaining traction as teams seek new revenue streams.
ferrari partners with sleep tracker
ferrari opened its commercial calendar in june with a sleep tracker brand.
wellness brands replace traditional sponsors
logos for hydration drinks and fitness wearables now appear in places once reserved for banks and tech firms.
Sources
- Wellness partnerships target F1 teams and their increasingly engaged fans Motorsport.com · motorsport.com
Headlines and links belong to the publishers listed above. The summary above is written by The Sport Brief; see how this works.
